Jodi Large jodi_large@cox.net http://frenna.org/me/portfolio Objective: To discover what missing in people everyday experiences and to inspire new developments in creative branded experiences to meet those needs. Skills: Technical and Business skills: More than nine years experience developing professional websites and branding materials. Proficient in HTML, Adobe Family, Quark, Dreamweaver, Flash, Microsoft Office Suite, Visio, PCs, Macs and UNIX. Proficient in Fine Art media. Knowledgeable about Design Research methodology and execution, education and training, meeting deadlines, multi-media concepts, creative treatments, strategic planning, expansion foresight, team leadership, project planning and organization. Experience: Self-employed, 08/03 present Developed brands, style guides, marketing materials and websites to small medium businesses and non-profits. Developed marketing, branding and creative strategies Client list includes: PacketLogix, Monica Rodgers Little Bits, Washington Monthly, the Washington Note, Asprey, Trilink, Blindlight Media, Les Filles. Newport International Film Festival, National Kidney Foundation Art Center College of Design, Instructor 05/01 05/03 Inspired students to re-discover design in terms of brand experience. Gave students the tools to recognize and analyze positive and negative user experiences. Related various types of design research to inspire user-centered designs. Looked beyond traditional forms of design to seek inspiration and play. Instructed students on the nuances associated to grouping and contextualizing information. Participated in creating a new multi-disciplinary curriculum. Citysearch, National Data Driven City guide- Assistant Director of Product Design 08/01 06/03 Simplified the interface, clarified the visual language system and streamlined user experiences. Analyzed existing visual language system and made clarification recommendations. Re-implemented the cityguide localized search engine with a national, marketable focus Outlined and architected a personalized product offering, ‘My Citysearch’ Led designers in branding and design direction. Created marketing materials targeted to advertisers. Siegelgale, Branding consultancy- Information Architect 08/00 08/01 Applied human factors and user-centered design concepts to interactive projects. Conducted interviews with potential users to discover needs. Created concept maps to explain initial organization principles. Researched and architected user-interaction flows. Prototyped interface designs to explain and test interactions. Established documentation for defining site user needs, functionality, navigation, and interaction, matching them to business goals. Encouraged Web Designers to establish visual language systems. GoTo.com/Overture.com, Search Engine- Interface Designer 05/99 07/00 Created site architectures that anticipated user behavior. Created soft user test for interaction testing. Developed proof of concepts addressing technical, business and marketing needs Turned researched theories into usable designs within technical and time contrains Used flowcharts to present behavior maps Worked with Web Designers to create thoughtful, simple tools for advertisers. Citysearch National Data Driven city guide- Interface Developer 08/98 05/99 Created templated, low bandwidth, intuitive interface solution, accelerating product launches from yearly to monthly Facilitated the needs of cross-functional groups including product managers, programmers, marketing managers, and central and regional content teams. Developed proof of concept demonstrations for product development initiatives. Conducted user testing, analyzed results and incorporated recommendations into product releases. Managed relationships with Editorial Designers in nine regional offices. Led initiatives regarding design, process and production across national networks. Developed and ran training seminars for internal and external users of CitySearch tools and templates. CitySearch San Francisco, Online City guide- Editorial Designer 08/97 08/98 Responsible for city specific interface needs and ook and feel to fit within the company national branding. Conceived and implemented editorial features using proprietary CitySearch web publication tools. Managed and created the production process for editorial features, coordinating visual materials and written content from Editors, Photographers and Design/Production. Responsible for the ongoing education of San Francisco staff and the development of their Internet skills, including design, image manipulation, HTML, proprietary tools and third party applications. Mentored Assistant Designer, overseeing projects and facilitating professional development. DieselDesign, Branding & Interactive consultancy- Web Developer 03/97 08/97 Developed and maintained websites for Actuate, SF Trips and DieselDesign. Hand-coded and maintained multi-media web presence for three companies. Worked on corporate identities for Software Development, Web Design & Development and Gaynet. Produced print for Meyer Sound and Web Design & Development sales brochures. Edgenet/Efortress, Internet Search Provider Creative Director 05/95 02/97 Designed graphics and hand-coded innovative, early websites for local customers such as Rhode Island Mental Health, Providence Civic Center, Aquidneck Web, Inc. and Newport Chamber of Commerce. Developed and managed relationship between Newport Chamber of Commerce and Edgenet. Trained groups of Chamber of Commerce members about the developing nature of the Internet and its potential to change their businesses. Provided on-site technical support for new clients and developed help desk support materials. Bank Street School for Children, Student Teacher, Art for 3-13 year olds 01/04 05/94 Developed education skills in an experience-based, interdisciplinary and collaborative independent laboratory school setting. Responsible for sole development of one class, co-educator in four others. Developed curriculum including lesson plans, time management and progress evaluations.z Pratt Institute Saturday Art School, Teacher, Portfolio and general Art 08/92 05/93 Taught art portfolio development and general art studies to economically challenged adolescents and adults. Developed curriculum for two, 2- hour courses, including lesson plans, time management and progress evaluations. Education: Pratt Institute. Graduated with honors, 1994. Academic scholarship, 1992 B.F.A in Art and Design Education, focus on Printmaking. Conferences: webla 2000, studio2000, builder 1999. Awards: Best Local Guide, San Francisco Bay Guardian July 1998. CitySearch Employee Recognition December 1997. National Talent Search Scholarship Award, April 1990. Client list: Citysearch.com, CCP, Jiffylube.com, American Funds, Experian-List Online, Overture, Unbound!, SeeView, AVSLI, efinder, agent66, frenna.org, lunchlady, Les Filles Vintage Websites: http://www3.edgenet.net/wayfarers 11/96 http://www.newportnautical.com/ 10/95 References Available Upon Request