jodi m. large
6083 Selma Avenue | Los Angeles, Ca 90028 | jodi_large@yahoo.com | 626.536.5634

objective:
to look to the future to create branded user centered experiences
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work:
ArtCenter College of Design | Instructor | September 2001 - Ongoing
Helping students to think of design with the intent of creating a brand as experience
ƒ Helped students to recognize and analyze positive and negative user experiences.
ƒ Expressed the value in knowing whom they are designing for, how to conduct interviews.
ƒ Created an environment to realize how to, and what it means to create engaging experiences.
ƒ Instruted them on the nuances associated to grouping and contextualizing information.

Citysearch national data driven city guide | Assistant Director of Product Design | September 2001- Present
To streamline the interface, visual language system and redundant varied experiences
ƒ Analyzed existing language system and made recommendations
ƒ Streamlined the entire searching process
ƒ Outlined and architected initial thinking in new product offering of my citysearch
ƒ Lead designers in branding direction.

Siegelgale branding consultancy | Information Architect | August 2000- August 2001
Lead position to recommend and apply Human Factors and user-centered design concepts to interactive projects
ƒ Conducted interviews with potential users to discover needs.
ƒ Evaluated business goals and matched them to user needs.
ƒ Created initial concept maps to explain initial organization principles.
ƒ Researched and architected user-interaction flows.
ƒ Prototyped interface designs to explain and test interactions.
ƒ Established documentation for defining site user needs, functionality,navigation, interaction, and data flow.
ƒ Led Web Designers to establish visual language systems.

GoTo.com search engine |Interface Designer | May 1999 - July 2000
Responsible for the site architecture and anticipation of user behavior
ƒ Created soft user test for interaction testing
ƒ Developed proof of concepts addressing technical, business and marketing needs
ƒ Brought theory into the realm of usability within technical and time constraints.
ƒ Used flowcharts to present behavior maps
ƒ Worked with Web Designers to create thoughtful, simple tools.
ƒ Created a process to maintain old and ongoing site developments.

TicketMaster Online-CitySearch online city guide | Interface Developer | August 1998- May 1999
Designed and developed templated, low bandwidth, intuitive interface solutions for CitySearch's database driven local content and ticketing website.
ƒ Hand-coded interface designs using HTML and the Netscape Application Server Markup Language.
ƒ Worked in a group of five developers to design and implement a single cohesive product, which allowed the company to accelerate the rate of its CityGuide launches to one city every three weeks.
ƒ Facilitated the needs of cross-functional groups including product managers, programmers, marketing managers, and central and regional content teams.
ƒ Developed proof of concept demonstrations for product development initiatives.
ƒ Conducted user testing, analyzed results and incorporated recommendations into product releases.
ƒ Managed relationships with Editorial Designers in nine regional offices.
ƒ Led initiatives regarding design, process and production across national networks.
ƒ Developed and ran training seminars for internal and external users of CitySearch tools and templates.

CitySearch San Francisco online city guide | Editorial Designer | August 1997 - August 1998
Responsible for the local 'look and feel' of the CitySearch San Francisco website and the integration of its city specific interface needs with the company's national branding.
ƒ Conceived and implemented editorial features using proprietary CitySearch web publication tools.
ƒ Managed and created the production process for editorial features, coordinating visual materials and written content from Editors, Photographers and Design/Production.
ƒ Responsible for the ongoing education of San Francisco staff and the development of their Internet skills, including design, image manipulation, HTML, proprietary tools and third party applications.
ƒ Mentored Assistant Designer, overseeing projects and facilitating professional development.

DieselDesign branding/interactive consultancy | Web Developer | March 1997 - August 1997
Developed and maintained websites for Actuate, SF Trips and DieselDesign.
ƒ Hand-coded and maintained multi-media web presence for three companies.
ƒ Worked on corporate identities for Software Development, Web Design & Development and Gaynet.
ƒ Produced print for Meyer Sound and Web Design & Development sales brochures.

Edgenet/Efortress ISP internet service provider | Creative Director | May 1995 - February 1997
Designed graphics and hand-coded innovative, early websites for local customers such as Rhode Island Mental Health, Providence Civic Center, Aquidneck Web, Inc. and Newport Chamber of Commerce.
ƒ Developed and managed relationship between Newport Chamber of Commerce and Edgenet.
ƒ Trained groups of Chamber of Commerce members about the developing nature of the Internet and its potential to change their businesses.
ƒ Provided on-site technical support for new clients and developed help desk support materials.

Bank Street School for Children | Student Teacher, General Art for 3-13 year old children | January 1994 - May 1994
Developed education skills in an experience-based, interdisciplinary and collaborative independent laboratory school setting.
ƒ Responsible for sole development of one class, CO-educator in four others.
ƒ Developed curriculum including lesson plans, time management and progress evaluations.

Pratt Institute Saturday Art School | Teacher, Portfolio development and General art for adults | September 1992 - May 1993
Taught art portfolio development and general art studies to economically challenged adolescents and adults.
ƒ Developed curriculum for two, 2 ½ hour courses, including lesson plans, time management and progress evaluations.

freelance:
SeeView | image enjoyment software | in development
developed brand identity, interface of tool, and website.
AVLSI | chip design company | initiated
brainstormed to establish mark
eFinder | wireless platform | defunct
designed brand mark
agent66 | music site | defunct
designed brand mark
Unbound | breast cancer movement site

to see some of these please email me, as some of these are still in development. ty

technical skills:
Seven years experience developing professional websites. Proficient with HTML, Adobe Family, Quark, Dreamweaver, Flash, Microsoft Office Suite, Visio, NASml, Javabeans; on PCs, Macs and UNIX. Intuitive and fast learner of new software programs, platforms and languages.

business skills:
Education and training, meeting deadlines, multimedia concepts, creative treatments, strategic planning, expansion forsight, team leadership, project planning and organization, corporate communications, public relations.

edu:
Pratt Institute. Graduated with honors, 1994. Academic scholarship, 1992. B.F.A in Art and Design Education, focus on Printmaking.
conferences: webla 2000, studio2000, builder 1999 sf.

awards:
Best Local Guide, San Francisco Bay Guardian, July 1998. CitySearch Employee Recognition, December 1997. National Talent Search Scholarship Award, April 1990.

urls:
Citysearch
JiffyLube.com
List Online
American Funds

Freelance/Personal web sites:
frenna.org
Unbound!

Vintage Websites:
http://www3.edgenet.net/wayfarers 11/96
http://www.newportnautical.com/ 10/95